Social Media

Social Media

Main goal – Manage the approvals and scheduling of social media and blog posts.

Recurring activities:

• Test the linking of all publications before scheduling.
• Check the publications and the text of the images for any Portuguese mistakes before scheduling.
• Approve blog, social media and Social Engagement email content with customers.
• Schedule blog and social media posts for all customers.
• Review all schedules after configuration in Mlabs.
• Verify that all schedules have been properly posted on the customers’ respective social networks.
• Set up SEO data in WordPress on each client blog post.
• Insert at least one CTA promoting educational material (ebooks, infographics, guides) per blog (
• Publicize blog posts and social media publications in strategic groups on Linkedin and Facebook.
• Use strategic hashtags in all social media posts.
• Follow contacts and like followers’ posts on customers’ Instagram.
• Connect on Linkedin and like posts from contacts that engage with customer posts with Social Engagement.
• Assemble monthly report on quantity of social media posts and Social Engagement for specific clients.
• Report weekly on activities and difficulties to the Head of Strategy & Digital Innovation.
• Update Asana online and daily [maintain task status, tick completion, make appropriate comments, and keep the card date up to date].

Points of attention:

• Keep your appointments always up to date.

Occasional activities on demand:

• Attend social media alignment meetings with clients.

Domain in platforms and tools: Mlabs, WordPress, Linkedin, Facebook, Instagram, Youtube, Twitter