Specialist | Inbound Marketing

Inbound Marketing Specialist

Main Objective – Serve clients in a consultative way and create strategies focused on results and value generation.

Responsibilities:

• Attending to customers on a daily basis via various communication channels, with regular meetings and calls;
• Keep deliveries on schedule with customers;
• Create and manage the tasks sent to the creative team according to each client’s priorities;
• Assemble the digital planning for new clients and revise it whenever necessary;
• Analyzing and generating insights from data, supporting customer decisions, and identifying patterns of user behavior from their interactions with digital platforms and websites;
• Create, update client and agency databases for operational efficiency throughout the reporting and dashboarding process;;
• Produce recommendations and insights based on data, in order to optimize the KPIs of advertising actions

Requirements:

• Bachelor’s degree in social communication, advertising & propaganda, marketing, journalism or public relations;
• Proven experience in customer service and digital marketing;
• Ability to write, interpret text and analyze data in Portuguese and English;
• Knowledge in Inbound techniques;
• Have good interpersonal and communication skills with customers, internal staff and partners in video, telephone, e-mail and face-to-face meetings;
• Knowledge in SEO techniques for digital content
• Mastery of metrics, KPIs, A/B testing

Desirable:

• Technical and practical knowledge in Inbound;
• Certifications or courses in Digital Marketing;
• Knowledge of the ASANA platform.